• Providing its consumers with healthy and reliable foods produced under hygienic conditions by monitoring and inspecting every step from the farm to the table;
• Producing such products that are entirely based on scientific facts, are reliable and clean, and halal as accepted by Islam;
• Realizing production in accordance with the Good Agricultural Practices accepted by authorized institutions, conditions for Halal food, and quality standards specific to the products produced;
• Complying with any kind of national and international legal legislation related to Food and Animal Food Security, Environment, Information Security, Work Health and Safety, and Energy Management;
• With a proactive approach, identifying in advance the possible threats that can result in losses and taking the required measures;
• Better managing health and safety risks both today and in the future;
• In parallel with technological developments, raising trained, well-disciplined, and conscious employees who would feel a part of our company and the work we do;
• Continuing its operations by following up the innovative technologies in all fields, constantly developing itself, and utilizing the state-of-the-art technology;
• Working according to the risks in a well-planned manner that reduces costs, increases profitability and efficiency;
• Recognizing that the sources in the world are not infinite, assuming the responsibility and duty of leaving a habitable environment to future generations, and minimizing our environmental impacts;
• Utilizing renewable energy sources and recyclable resources, and reducing the use of resources and any kind of pollutants;
• Generating its own energy for the purpose of meeting its increasing energy need on its own, and ensuring saving by tracking energy consumption and the use of resources with the integration of all management systems that we have without compromising production safety, quality, and environmental responsibilities;
• Raising the awareness of all our employees, subcontractors, and suppliers on energy efficiency;
• Constantly seeking and the better and offering the best for our consumers, employees, suppliers, and society within a relationship of mutual trust;
• Producing reliable products in a safe working environment that is in accordance with the requirements of the national and international standards accepted worldwide, by taking care of the environment;
• Completely meeting customer expectations and going beyond such expectations in order to be the preferred brand at all times;
• Protecting the confidentiality, integrity of and accessibility to the sources of information, and allocating sufficient and onsite resources to this end;
• Protecting critical information against all potential internal and external threats;
• Ensuring the security of information in the physical and electronic environments and reducing the risks by providing our employees and stakeholders with required training;
• Continuing our struggle and productions under the same conditions against any kind of epidemics to arise from external factors by strictly complying with our high level of hygiene and biosafety measures and without compromising;
• Acting with the consciousness that the health of each and every part of this big family, which we, all our employees, suppliers, and stakeholders, are proud to be a member of, and the health of our loved ones, is as valuable as our own health at least.

"TOTAL QUALITY MANAGEMENT SYSTEMS ARE A LONG JOURNEY THAT CONTINUES LIFELONG AND LEADS TO PERFECTION..."